Saturday was spent listening to industry experts in the NCBA office. We listened to Sarah Bohnenkamp from the American National Cattlewomen, Randy Blach from CattleFax and Joe Schuele from the US Meat Export Federation. These presentations were in the morning.
Sarah had a lot of interesting points in her presentation. As cattle producers we are a minority, we need to share our story and spread our message. Facebook, twitter and blogs are a great way to Close the gap between consumers and agriculture. Americans are 3 generations removed from the farm and its our job to show them what we do and why we do it.
I always enjoy listening to Randy as he typically has some rather insightful information. A few interesting facts from CattleFax include-
25% of US pork and poultry is exported
14% of beef is exported
The US is the largest exporter of protein to the world market at 16 billion lbs
A few highlightsFrom Joe and USMEF include
$217 of value has been added to the beef animals carcass. This is up from $150 three years ago. Short ribs and variety meats (heart, liver, kidneys) drive this and 60-90% of these cuts are exported.
The afternoon was dedicated to learning about the Beef Checkoff and what they have been doing to create more demand for our product and educate consumers about need cuts and cooking methods.
A few highlights include
Taste is something you have (sweet, salty, sour, bitter). Flavor is whacked our mouth water. This is aroma, texture, juiciness and mouthfeel.
To find out the difference between taste and flavor take a skittle and pop it in your mouth. But first pinch your nose closed. Pop the skittle in your mouth and chew for several seconds while continuing to pinch, then stop pinching
and what do you find out?
Sunday morning we toured a Safeway grocery store. Safeway is a big supporter of beef and almost always features beef in their ads on the first page. It was neat seeing what they had To offer their customers.
Then we loaded the bus and went to the airport to leave for Chicago!